About
I approach every business challenge as a strategic design leader, shaping ideas that are conceptually distinct and built to scale. My work focuses on translating technical complexity into unified visual frameworks and AI-enabled workflows that perform seamlessly across digital and physical ecosystems.
Early in my career, I directed large-scale brand architectures for global companies like BMW and Chili’s. More recently, my focus has shifted to building scalable, user-centered product ecosystems and design systems for highly complex organizations like Microsoft, the U.S. Army, and Bank of America.
Outside of the studio, I mentor emerging product designers through AIGA and coach basketball + volleyball. The rest of my time is divided between logging miles on bicycles, following NBA drama, appreciating the work of Mariska Hargitay, and trying to keep up with my 2 year old.
What I Bring to the Work:
Creative Direction
Lead overarching design and end-to-end execution, ensuring absolute visual and functional cohesion across every physical, digital, and product touchpoint within the ecosystem.
.svg)
Business Driving Design
Solve complex business challenges through scalable design systems thinking and performance-driven creative
Leading and Growing Teams
Build, lead, and mentor high-performing creative teams across agency and in-house settings
