About
From campaign launches and brand identities to digital platforms and AI-powered tools, the mediums have changed but the foundation has remained constant: a belief that craft matters. The most effective experiences are not only strategic and scalable, but carefully considered in every detail, creating work that resonates with people and delivers meaningful business impact.
Early in my career, I helped shape brand ecosystems for global companies including BMW and Chili's. More recently, my focus has shifted toward building scalable product experiences, digital ecosystems, and design systems for organizations such as Microsoft, the U.S. Army, and Bank of America. The common thread throughout has been transforming complex challenges into clear, intuitive experiences that connect business goals with human needs.
Outside of work, I mentor emerging designers through AIGA and coach youth basketball and volleyball. The rest of my time is spent logging miles on a bike, following the latest NBA drama, appreciating the work of Mariska Hargitay, and trying to stay one step ahead of my toddler.
What I Bring to the Work:
Creative Direction
Lead overarching design and end-to-end execution, ensuring absolute visual and functional cohesion across every physical, digital, and product touchpoints within the ecosystem.
.svg)
Business Driving Design
Solve complex business challenges through scalable design systems thinking and performance-driven creative
Leading and Growing Teams
Build, lead, and mentor high-performing creative teams across agency and in-house settings
