Client:
BMW
Role:
Art Director // KBS+
Contributions:
Experiential Design, Digital Design, Art Direction, Social Campaign, CRM & Direct Mail
Overview:
For the first time in over 25 years, BMW is hosting its most memorable, successful, and exciting events, The Ultimate Driving Experience. Fans can grab the keys to the meanest bimmers, learn to drift, reach your turning apex, and race onto the leaderboard.
Paul Renner - Creative Direction, Nigel Gross - Art Direction, Yann Micuta - Design, Wesley Tibbs - Copy